ROAD BOOK

Discover SYE K-Tails, a watch accessory that changes it all!

Since the launch of SYE [Start Your Engine], we've been constantly striving to create a watch with a unique personality.Now we're introducing a new accessory designed to transform MOT1ON watches.A...

Visit SYE at We Love Watches in Paris

For its second edition, the We Love Watches fair in Paris is landing at La Samaritaine and exhibiting 75 watch brands on a full day. On Saturday, October 12, split in 2 sessions, you will have the ...

Our Father's day offer is back

This year, June 18 is a very special day. Of course, it's the anniversary of the famous London calling from General de Gaulle, but more importantly, it's Father's Day! At SYE [Start Your Engine], w...

Let's meet SYE @ Time to Watches in Geneva

At the same time as Watches & Wonders in Geneva end of March, Time to Watches gathers exciting independent and creative brands that will, for the first time, have the opportunity to meet their ...

It's Christmas before Christmas!

Just a few days before Christmas, hopefully SYE decided to dress up your wrist for winter by offering our Fastback™ Chain bracelet for every SYE MOT1ON Automatic24 or MOT1ON Chronograph purchase un...

Bullitt Chronograph is back: meet Bullitt Titanium

Almost a year to the day after the launch of the 1st Bullitt Chronograph limited edition, this model, already part of SYE’s legend, is back in the catalogue in a brand new body version, entirely ma...

Bullitt is back...on Monday November 28

Our Chronograph Bullitt edition 2021 is already sold out, but as the Phoenix, it is about to rebirth from the ashed in a new ultra-limited eition. Be ready for the reveal on Monday November at 10:0...

Fastback™ leather straps made to last...

The leather Fastback™  strap has been tested over more than 1000 days daily on the wrist to evaluate its comfort and prove its durability. Mission accomplished!

New watches and straps 'Pedal to the metal' Collection

One year after our launch, we are impatient to share some fresh news with you.Sticking to our DNA, we follow-up with our vision of a sport-chic horology, affordable, qualitative and French. We have...

Help us pick the next Fastback™ straps

During the last months, we've worked hard to craft new potential Fastback™  straps. But we won't be able to develop all of them (at least for this period) and for us it's almost impossible to decid...