ROAD BOOK

Departure delayed

Dear all, let's get straight to the point : we were planning to ship the first watches on Friday 16th but it didn't happen.We are waiting for the confirmation of the new planning but the estimated ...

SYE [Start Your Engine] back to school update

We share the back-to-school update on the production of the SYE [Start Your Engine] watches.

News about SYE [Start Your Engine] project

SYE [Start Your Engine] project update

40 shades of MOT1ON

Still hesitating between Auto or Chrono ? Impossible to choose between our Whiskey and Syrah Fastback™ straps? We've got a tip for you 👍🏻. Watch this video and have a look at the 40 possible combin...

A tailor-made ambassador

Bringing a brand universe to life is like a mixture of anxiety and excitement. But, in life, you have to make choices and bet on the right horse. We wanted SYE’s universe to be fully aligned with o...

Finding the right partner for the Fastback™ strap

The project was a year old, we had a design, we had a functional and technically viable Fastback™ system… but no hint of a real strap :( It turned out that the part of the project that seemed simpl...

Inventing the Fastback system

Designing a watch with an integrated case/strap is one thing, but turning it into an industrial product is something else entirely. So we racked our brains. We started by imagining a super integrat...

Challenge accepted

Talking about watches quickly led us to investigate the incredible creative world of custom garages. We considered how materials were molded together, how shapes were integrated, how the modern tou...

What started my engine?

SYE is the result of lucky encounter(s) and, above all, a common vision of watchmaking and object design in general.

(Re)Start Your Engine!

It has taken us more than two years to invent a new type of elegance for your wrist. At each step of the development process, we were driven by the same goals: do it right, create an incredible pro...