ROAD BOOK

Breathing life into the brand SYE [Start Your Engine]

We knew right from the start what we wanted to do with our brand and how: we wanted to ally strength and elegance, to dare to explore new types of product, to cultivate an eye for detail down to th...

Inventing the Fastback system

Designing a watch with an integrated case/strap is one thing, but turning it into an industrial product is something else entirely. So we racked our brains. We started by imagining a super integrat...

Challenge accepted

Talking about watches quickly led us to investigate the incredible creative world of custom garages. We considered how materials were molded together, how shapes were integrated, how the modern tou...

What started my engine?

SYE is the result of lucky encounter(s) and, above all, a common vision of watchmaking and object design in general.

(Re)Start Your Engine!

It has taken us more than two years to invent a new type of elegance for your wrist. At each step of the development process, we were driven by the same goals: do it right, create an incredible pro...